and no one is around to hear it, does it make a sound?

And how about your experiential marketing campaign - If you engaged with a consumer, and none of his friends heard about it - does it make an impact ?

Making an impact is one of the key challenges for brand marketers in general , and for experiential marketers in specific. The window of opportunity to make an impact is sometimes only about a few seconds - brand ambassadors will engage with consumers, try to capture their attention, let them sample the product - hopefully in a creative and attractive way that will make the impact. If the job is done well (and the consumer liked the product) there are good chances to make an impact on these consumers directly engaged. 

Though, an experiential marketing team might engage with only few hundreds of consumers a day (and that’s a good day !). The brand however would usually target a much wider audience - hundreds of thousandths if not millions of potential consumers…

WOMM (Word Of Mouth Marketing) might come to the help. As an experiential marketer - you will probably try to leave an impact on your consumers that will make them go and tell about it to their friends. Let’s assume you have done a great job, amazed your consumers with the unique benefits of the product/service, and let them experience it in an exciting way - the odds are that they will tell about it to their friends. Probably their best friends. Usually between 2-5 friends. Not bad for a start…

However - how about your consumers telling about your campaign to 50 , 100, or  300 of their friends ? Imagine your experiential campaign could reach tens of thousandths of potential consumers in only one day, using (almost) the same activity ?

Well, you can probably see where this goes to… Social Media Integration !

Integrating Social Media in an efficient way to your campaign and driving consumers to share their experiences at your campaign - can serve as a huge amplifier for the campaign reach !

The good news are that today this is a no brainer. Simple photo-activation tools, coupled with Social Media integration are available for experiential marketers to integrate into their campaigns.

At Pic2Go, this is our main focus - providing our clients with a simple to use, cost effective social media photo-marketing tool, that can be easily integrated into  their experiential marketing campaigns.

Our statistics for campaigns taking place in western Europe, among 18-30 years old consumers shows an average of 340 Facebook friends per consumer. An average campaign of 2-3 days, enhanced by our photo-marketing technology, would easily drive an online reach exceeding 100,000 impressions!

That’s already a crowded forest hearing your falling tree (or rising campaign) !

Experiential marketers are always looking for original ways to make consumers engage with the brand. Sometime it’s enough to let consumers”taste” it. For Heinz Israel however - this wasn’t enough.

Heinz experiential marketers decided to turn the ketchup into the main course - serving it with hot dogs and fries “on the side”. A bold move or an original campaign ? You will be the judges.

Heinz branded ketchup stand is on a tour these days across Israel - visiting festivals and youth events, and serving ketchup to thousands of hungry ketchup fans.

In order to make the campaign viral - consumers are photographed with Pic2Go’s barcode cards and can easily share their branded photos with their Facebook friends. Hundreds of consumers have already shared their photos - driving a social media reach of nearly 100,000 impressions within the first week of the campaign !

If you are an experiential marketer and you have never heard of the term  “Phygital Marketing” - you better keep reading this post.

“Let’s get Phygital” article (by Business & Leadership) explains that as an ever-increasing amount of marketing planning focuses on building integrated campaigns that exist seamlessly in experiences between the physical and digital worlds, a new ‘phygital’ paradigm has emerged. It’s a term that was coined by McCann-owned agency Momemtum. The growth of the phygital world has been clearly evident since then and marketing folk across the world are starting to take notice.

For us at Pic2Go the term Phygital holds the essence of our Social Media Photo Marketing solution. As 300 million photos are uploaded to Facebook each day - photo marketing is the perfect approach to bridge the physical and the digital worlds in experiential marketing and branded events.

Dan Hotels - Under Water Facebook Camera campaign is a great example of how guests could share their real-world experiences with their Facebook friends.

Phygital marketing campaigns are usually supported by dedicated technologies (as RFID or mobile devices) and in most cases there is a need for tailored-built applications to support the campaign. This might carry significant additional costs for the campaign - which not necessarily suites day-to-day experiential activities.

Our focus in Pic2Go is to make Phygital affordable to any experiential marketing activity. Using our simple-to-use and cost effective solution, brands can now enjoy all the benefits of Phygital marketing using their home-photographers and with no need for special devices or hardware.

The Beauty City event in Tel Aviv used only 3 photographers to operate Pic2Go solution. Photos taken in the “Physical world” have been shared to Facebook driving over 1 million “Digital” views in only 3 days !

2012 Tel Aviv Gillette marathon was a spectacular event - with over 25,000 participants and 1,750 runners in the full 42.2 kilometer event.

This year Gillette offered the runners with the Pic2Go based “Live Experience Sharing” solution.

26 photographers took 70,000 photos along the race course. Runners who have registered to the service got their photos instantly shared to their Facebook walls.

Gillette branded albums reached over 2 million Facebook impressions within the first 24 hours after the event !

The photo activation activity was most successful ! The instant publishing of the photos and their huge viral reach have generated an exceptionally positive buzz, on-line and offline. The emotional connection to the Gillette brand and the \o/ campaign was strengthened. 

For more information on the Pic2Go solution for Sports Events visit - www.pic2go.com/sports

Pic2Go unveils real time tagging and publishing with over 1M Facebook impressions for the Jerusalem Marathon 2012.

More than 15,000 runners participated in the second annual Jerusalem marathon on Friday March 16, 2012 with runners representing more than 50 countries from around the world !

This year, for the first time in Jerusalem Marathon, Pic2Go Social Media Photo Marketing technology was used - offering participants to get their race photos directly to their Facebook walls.

15 photographers were deployed across the marathon course taking nearly 30,000 photos of the runners. The photos were automatically published to the Facebook walls of participants who have resisted to the Pic2Go application in advance.

The Pic2Go activity was sponsored by Israel Hayom – an Israeli popular daily newspaper - who offered the participants access to Pic2go application via their Facebook fan page.

Thousands of runners have used the Pic2Go application and shared branded photos with their Facebook friends - generating more than 1 million  Facebook impressions !

“This was an exciting event - demonstrating the true power of Pic2Go experience sharing capabilities. Marathon runners loved getting their photos and our client was highly satisfied with the huge impressions rate !” said Eitan Hefetz - Pic2Go CEO.

For more information on Pic2Go for Sports Events solution - visit our website.

What would you expect from your sports - sponsorship investment ? 

You would probably like your brand to be exposed to a wide (while focused) audience. How about creating an emotional connection between your brand and your consumers ? At Pic2go we believe that social media could serve as a great and effective platform for sports events sponsors !

Gillette used Pic2go for Sports Events to let runners at the 2012 Tiberias Marathon share branded photos on their Facebook walls. 

The slogan says - “Raise your hands in victory” (while our deodorant makes sure you are protected…)

Our goal at Pic2go is to turn great experiences into great marketing and sponsorship opportunities ! Using unique 2D barcodes technology - event photos are automatically sorted and instantly published to thousandths of participants’ Facebook walls.

Samsung was the main sponsor at the 2012 Israman long distance triathlon event. 

Pic2go 2D barcodes were printed on runners’ bibs to enable automatic sorting of the photos. Participants who registered to the Pic2go application before the event - got their photos automatically published to their personal Facebook wall.

In both events the branded photos - shared by the participants - were exposed to hundreds of thousandths of Facebook friends, turning sports-photography into a powerful marketing tool and a great sponsorship vehicle.

To learn more about Pic2go for Sports Events  please visit our solution page.

Better Place is a global provider of electric vehicle (EV) networks and services. The company had recently unveiled its first EV it will sell in the Israel market, the Renault Fluence ZE. 

Aiming to raise the Israeli driver awareness, the company had launched an experiential marketing campaign - “Electric In The City”. Drivers are invited to meet Better Place teams located at city centers, test-drive the car and hear about it’s advantages and pricing packages.

In order to increase drivers engagement and amplify the marketing effectiveness via social media - the experiential marketing activity has been enhanced with Pic2go’s Social Media Photo-Marketing solution.

Drivers are photographed with Pic2go special QR barcodes and can automatically share their experience with their Facebook friends via branded photo-albums published to their walls.

The published Facebook albums also include a link instructing friends where and when could they meet Better Place teams in the following days - utilizing social media to effectively amplify the field activity !

Visit Pic2go website to learn more about our Social Media Photo Marketing solution. 

We at Pic2go invest much effort supporting our clients and helping them connect sport events experiences to Facebook. 

Now for the first time, this has been achieved for a bicycle race !

How it works -

Participants register to the Pic2go App prior to the race with their personal code. Pic2go QR-like barcodes (PicTags) are integrated into participants’ number plates. Participants are then auto-tagged in all race photos. Photos are instantly sorted and instantly shared to each participant’s personal Facebook wall.

Pic2go technology makes sport photography a powerful instant-experience-sharing tool. Together with the photo-purchasing platform integration, photographers can now also leverage Pic2go to maximize photo-sales revenues at cycling and running races. 

Pic2go technology is now available for amusement parks and visitors attractions - enabling visitors to easily share experience photos to Facebook !

Visitors are handed with Pic2go’s barcode-cards, and are photographed by the park photographers. The photos are scanned for the barcodes and “tagged” by Pic2go technology.

Typing picture-code in the park’s website will grant the visitors with their photos - sent directly to their personal Facebook wall and shared with all friends.

That’s a simple and innovative solution for visitor-attractions to amplify audience engagement, acquire Facebook fans and utilize social media marketing effectively.

Trend Micro ‘Nooo! Face’ Experiential Marketing Promotion, Twickenham, England 03/09/11

Last week the very first Pic2go activation to take place in the UK was launched. The Pic2go social media photo marketing technology was used by an experiential marketing team promoting Trend Micro to take pictures of people attending the Aviva Premiership rugby match between London Wasps and Saracens at Twickenham.

Twickenham is the home of rugby in the UK, and there was a huge crowd of people at the stadium there to enjoy a day of sport. The Trend Micro experiential team used the opportunity to promote Trend Micro Titanium, a computer security package.

They ran a competition on the day where people were encouraged to make the ‘Nooo! Face’, the face you might make when you realise a virus has corrupted your precious data. The experiential team explained to people having their picture taken that Pic2go would allow them to retrieve their souvenir photos to Facebook, and at the same time give them the chance to win an iPad2.

The promotion went very well, and over 600 people had their pictures taken making the ‘Nooo! Face’.  The level of redemption after the event was high, and Trend Micro generated one hundred new fans for their Trend Micro Titanium Facebook page in the two days following the promotion. This was an increase of around twenty percent, against a fan base that had taken them around eight months to build.

Pic2go makes use of picTags - special 2D barcodes used to auto-tag consumers in activation photos, so there’s no need for on-site data collection.

Trend Micro were extremely pleased with the results, and were especially pleased by how easy and reliable the Pic2go social media photo marketing system was to use. The experiential team needed no special, expensive equipment, and with very little training on the day were able to take many photos with ordinary digital cameras and promote the Titanium product in an easy and fun way.

Pic2go is now looking forward to working with more experiential marketing teams in the UK who need to generate Facebook fans for their clients.