Pic2Go unveils real time tagging and publishing with over 1M Facebook impressions for the Jerusalem Marathon 2012.
More than 15,000 runners participated in the second annual Jerusalem marathon on Friday March 16, 2012 with runners representing more than 50 countries from around the world !
This year, for the first time in Jerusalem Marathon, Pic2Go Social Media Photo Marketing technology was used - offering participants to get their race photos directly to their Facebook walls.
15 photographers were deployed across the marathon course taking nearly 30,000 photos of the runners. The photos were automatically published to the Facebook walls of participants who have resisted to the Pic2Go application in advance.
The Pic2Go activity was sponsored by Israel Hayom – an Israeli popular daily newspaper - who offered the participants access to Pic2go application via their Facebook fan page.
Thousands of runners have used the Pic2Go application and shared branded photos with their Facebook friends - generating more than 1 million Facebook impressions !
“This was an exciting event - demonstrating the true power of Pic2Go experience sharing capabilities. Marathon runners loved getting their photos and our client was highly satisfied with the huge impressions rate !” said Eitan Hefetz - Pic2Go CEO.
For more information on Pic2Go for Sports Events solution - visit our website.