Pic2go Social Media Photo-Marketing solution has been proven very successfully by experiential marketers of leading beauty and cosmetics brands.
Using special 2D barcodes (called picTags) the Pic2go solution enables experiential marketing companies to automatically tag people in photos and let each one share his or her photos directly into their personal Facebook account.
The leading Israeli chemists chain Super Pharm has operated the solution at its yearly Beauty City event, and photographed more than 4000 visitors with pictag stickers. These stickers were instrumental in promoting the event to over 850,000 exposures to people on Facebook.
International cosmetics brands Lady Speed Stick and Veet have also integrated the solution into their recent experiential marketing activities by photographing hundreds of teenage girls for branded photos they can share with their Facebook friends with a click of a button.
The marketers have reported a significant impact through using the new social media photo marketing tool, with statistics showing more than 50% of photographed consumers sharing their photos in Facebook, and generating hundreds of thousands of brand-online-exposures.
Rudy Millard from Guide2Bristol (a UK partner for Pic2go) said - ‘Pic2go is a really versatile solution, and it’s great to see companies finding it so useful in marketing themselves to a Facebook audience’.
Watch Pic2go at Lady Speed Stick Activation
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